The global e-commerce leader for cultural experiences
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
Revolutionizing the way culture is experienced
We connect culture to commerce, creating a two-sided marketplace where our industry insight and highly rated apps and websites bring partners and audiences together in harmony. We work in lockstep with an ever-expanding network of 20,000 international theatres, producers, and cultural institutions to deliver six-star experiences to audiences of every kind.
Unrivaled reach
Pioneering apps, products, and marketing technology broaden our international network, unlocking new audiences for our supply partners. TodayTix Group expertly surfaces exceptional, diverse experiences to culturally curious audiences of all ages and myriad interests.
Expansive inventory
From Broadway to the West End to Hollywood, our robust global cultural inventory features theatrical performances, iconic immersive titles, and world-class opera and dance productions.
Frictionless user experiences and distribution
Our industry-leading, scalable tech software (which includes our widgets, API, and white label solutions) enhance the overall user experience and make it easier for partners to manage their offerings on a single online platform, promote their shows across our network of apps, and expedite the purchase funnel — accelerating the direct-to-consumer checkout process of theatre tickets and attractions to under 30 seconds.
What we offer
TodayTix Group is a one-stop-shop that’s not one-size-fits-all. Whether it’s a dynamic distribution plan or a performant tech stack, we cater our solutions to fit our partners’ specific goals. Let’s see what we can do for you.
Forming partnerships with purpose
Our owned brands and the relationships we have with our retailer partners are both strategic and purposeful. These relationships are consciously established to create value for each other and our audiences, ensuring we continue to deliver the best of the best in live entertainment.
TodayTix works with over 20,000 partners to connect millions of theatregoers to live experiences around the world.
Secret Cinema is the global pioneer of immersive storytelling, turning beloved films and television shows into jaw-dropping, interactive theatrical experiences.
Show-Score is the leading fan and critic review site for Broadway and West End shows, informing audiences of the best shows for them.
London Theatre is a premier resource for booking tickets and discovering information about London's vibrant theatre scene.
A history of standing ovations
TodayTix Group has been the go-to global partner for cultural entertainment since 2013. Our technological innovation and unparalleled reach has established us as trusted leaders in connecting with coveted audiences.
- Over70 milliontickets sold
- Reachable audience of over20 millionculture buyers
- Over200,000shows listed to date
Our cast and crew
TodayTix Group attracts the highest-caliber talent across every industry — from entertainment devotees to tech experts and creative visionaries. We are an ambitious, passionate, dynamic team united by our vision and commitment to building the best company to make culture easier to access around the world.
In the news
TodayTix Hired Influencer Eli Rallo to Promote Its Service, and Was Hands Off for Good Reason
Eli Rallo's passion for the performing arts caught the eye of Briana Severson of the ticketing platform TodayTix Group, first as a fan and then as a marketer. She saw a clear alignment in their ethos--and thus an opportunity for collaboration.
Read full article →TodayTix brings back Bay Area Theatre Week
On Wednesday, May 17, ticket vendor TodayTix and nonprofit Theatre Bay Area relaunched Bay Area Theatre Week, which had its last run in 2019. Now through June 4, the campaign brings together a slew of best-of-market prices.
Read full article →
TodayTix Group, and others, grow their in-house teams as they try to save money, have more control
TodayTix Group, an e-commerce company for the arts, has always had in-house creative teams. But in 2018, the company added photographers, videographers and animators.
Read full article →